Advertising guide

Dos & Don'ts for spirits advertising


Advertising for spirits and beverages containing spirits is restricted under the Alcohol Act (Art. 42b; SR 680). In our «Advertising guide» you will find the most important guidelines and principles that you have to observe when designing your spirits advertising. In order to assess whether or not the advertising of spirits is permissible, the actual advertising itself is always decisive. Please note that the advertising regulations apply only to end consumers (B2C), and not in the wholesale trade (B2B).


Federal Office for Customs and Border Security FOCBS
Alcohol Sector
Route de la Mandchourie 25
2800 Delémont

+41 58 462 65 00
+41 58 463 18 28

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